Book Review #77: The Power of Habit: Why we do, What we do in Life and Business By Charles Duhigg

Title: The Power of Habit – Why we do, what we do in Life and Business

Author: Charles Duhigg

Publishers: Random House

Year: 2012

Genre: Non-Fiction/Human Psychology

Source: Personal Copy

The book which explores the human habits and why it is called a habit after all. The author Charles Duhigg explains with various anecdotes from the scientific background, behavioral aspects and psychological aspects. The human habit is not something which will occur accidently, rather, it is a practiced phenomenon. This book explores this very idea of how the humans forms their habits, and the reason behind it and the inference of those habits.

This is an exceptionally written and researched book. It breaks those age old practices or the beliefs of "You can’t teach an old dog, new tricks”. Habits can be formed at any age and in any time, given, there is an enough room for acquiring the taste for it. This is really an important book and it can be used as a curriculum if you ask me. It has various examples from various cases studied for many years.

This book is mainly organized in to three different sections of habits. The habits of an individual person, the habits of an organization or a company and finally, the habits that propagates in a society that impacts the people on a larger scale. The case studies explained in every case is a testimonial of how the habits can truly become a game changer if we observe it closely. Thanks to the author. He has cleverly observed and recorded some events and cases where people can view a different angle of what the habits, why the habits and how the habits will occur and how to really change it!!

In the individual habits section, author had written an example of a person that was suffering from acute memory loss. This person went on to become famous as per those medical institutes that studied him over many years. This man was subjected to various experiments, practices and tests and recorded the results. A memory loss patient who cannot remember anything more than a minute or so, can truly practice some things repeatedly so that it can become his habits. A more of his case can be studied in the book.

In the organization example, Author had explained the cases of the famous toothpaste company Pepsodent and how this company went on to create a huge market for itself across the world, just by observing some habitual practices of people and changing the way it was marketed. People, who were not so confident about this product, has changed their minds and created a habit of brushing their teeth with Pepsodent. A more about this can be read in the book.

Finally, habits that changes the society. Author had used some of the famous examples from the American history to describe this section of the habits. The case of Montgomery bus boycott event has created a mass appeal among the people and it went on to create an important event in the history of America, drawing political personalities and other popular figures like Martin Luther King Jr. into the scenario. This case was explained brilliantly in the book and makes people to think about the habitual practice a society endorses. More about this can be read in the book.

All three section of habits draws a simple conclusion. The habits are formed in just a three step procedure. The “Cue”, the “Routine” and the “Reward”. Be it any habits like Smoking, Alcohol, Gambling, Marketing, Health care, etc... Etc… is formed in this three cycle of cue, routine and reward. For you to change any habits of yours and finding it difficult to break that cycle, Author had simply put in this amazing three sections to observe and change accordingly. Author has asked people or organization to not to change the Cue or the Reward. But, just change your Routines to achieve the same Reward. This is explained brilliantly in the following diagram.

A must read book for all those science enthusiasts. In fact, this book can be read by anyone who are in a dire need of changing their habits. It actually helps them to look deeply into their habitual routine and offers them to change a bit or two, so that, they can overcome those usual routines and achieve the same reward.

Few quotes from the book which I really liked:

“It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviors.”

“The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.”

“…hiding what you know is sometimes as important as knowing it…”

“Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.”

“This is the real power of habit: the insight that your habits are what you choose them to be.”

My Rating:

5/5