Book Review #14: Business Sutra: A Very Indian Approach to Management - Devdutt Pattanaik

Business Sutra is a unique and thought provoking book. Probably, this is the first of its kind to have such a book on management. This book is written by one of my favourite author Devdutt Pattanaik. He has given all of us an idea of what we can easily call as "Going Back To Roots". Indeed, we as a modern society dwellers do not have much time to think about all of our ancient scriptures leave alone analyzing and judging them.

As a Chief Belief Officer (CBO) for future group of companies, Author had the great responsibility to uplift the morale of their staff and explain things in such a delicate manner which led him to write this book. I must admit that, Chief Belief Officer is a very innovative designation; Nowhere in India, this kind of designation has been introduced at the corporate level.

Author has put forth before us a strong point by combining Indic thoughts by comparing with business thought process. Thereby providing an Indic thought to the business management.

This book is neatly arranged in a chronological order having an introduction alone for almost 35 pages. In intro, he talks about the differences between Indic religion and other monotheistic religions and how this has been interpreted over many centuries. He strongly argues about why we as Indians, are in need of such books. He tries to set the stage for the book and tells us how he connected Mythology with Management and how this works for someone and may not work for some other.

This is certainly a readable book. At some point you may feel as if the author is trying to preach us and trying to impose something on us. Nevertheless, you got to skim through the book and you will definitely find it quite appealing. I will only highlight what I liked about the book. You can start at any point and any page in the book, still it makes sense.

I loved the section of the intro and first few pages where his analogy of Drishti, Divya-Drishti and Darshan - which is objective truth, subjective truth and subject in that order. He nearly talks about more than 100 sutras in the book which defines only one thing: To change the approach to the management and at the same time talk about its connection to our roots. Thereby connecting the Myths and Legends.

The book also makes a point about personal growth - which is NARA as opposed to NARAYANA, which really should be a mantra of everybody in a job or business. Author have tactically uses gods as a metaphor for conveying practically everything in an organization. This is about organizations have to to be churned (Samudra Manthan) in order to realize Goals (Amrith).

He compares Aarti of a god to the praises showered on employees - which certainly empowers them. The strong fact, that we employees need organizations and organizations do not need us!!. This takes us to the point where self-development and actualization is the only thing that matters for us as a human growth. He constantly warns the readers that, his book is a not a traditional book on management. He takes it a step further with every turn of the page and you will realize only when you read the book. The illustration diagrams enhances the values of the words which will add more quality to the concept. For instance, in one of his sutra "Mental violence is also violence" with an apt diagram. This will surely sink deep into the reader's subconscious which will help them to get connected with the book.

Overall, Business Sutra takes a look at the business (Western Business) from an Indian perspective and reverses the "gaze" and tries to come up with the "Indic Management Principles". This is a great read and one should not finish this in one sitting, rather, read in a slow and steady manner and be savoured by the way it means to be.

At the very end of the book, he also has a section of "How to reject this book?", for the detractors.

My Rating: 5/5