Title: Crooked
Minds – Creating an Innovative Society
Author: Kiran
Karnik
Publishers:
Rupa Publications India
Genre:
Innovation Ideas/Society and Social Science
Pages: 220 (Hardbound)
Source:
Advanced review copy from Publishers
What it takes to being innovative or inventive? What
are the roles that an individual, society, organizations, governments, cities,
states and countries play in building those sustainable models? What are the
pros and cons of doing the same? What are the parameters that one should and
must consider while innovating? How those markets can be capitalized? These are
some of the questions that any entrepreneur will face in their lifetime while
they’re trying to establish a new venture of their own.
This is a book that speaks about those challenges of
setting up an innovative culture in any aspects and in any scale. Be it an
individual contributor or a team, each one of them can gain a good insight from
this book on how to take a step ahead. Innovation is something that requires
out of the box thinking in each and everything that a person or an organization
does. But, what are the pitfalls or lessons that one needs to incorporate in
dealing with such aspirations? This book specifically deals with that ideas
where the entrepreneurs can get a new perspective altogether.
The book has various sections covering wide range of
topics which deals with the innovation. Author Kiran Karnik, a man of many credentials, has crafted a well
researched and thought off book that could create an interest among individuals
who can take up the role of entrepreneurs. The author emphasizes the fact that
exploiting and capitalizing the Indian innovation market (popularly called as “Jugaad”
market) and tap into those areas which is not yet been given full research and importance.
He has given numerous examples of companies from Indian and international
arena.
One such example is the organization called “Zip Dial” a venture setup
by a foreigner in Bangalore which purely exploited the Indian invention of “Missed
Call” concept and started out a huge organization based on this very comical
idea. Zip Dial has assigned a specific number to their clients where customers
can give missed calls to it and immediately the customer would receive the
required information regarding that product or services at no cost. This is
purely a win-win situation for both customer and the company. This was proven a
game changer for the company Zip Dial, and they went on to add nearly 500
clients as their customers in few years of starting it up. Zip Dial was
acquired by Twitter recently.
Further reading into the book, we will also get to
read stories of the startups, now big companies like Uber, Netflix, and Airbnb.
These companies have had their basic idea of exploiting the untapped markets
and created a niche out of it. Now, Uber has definitely changed the concept of
how the customer will book a taxi service and how Airbnb has asked the users to
become hosts for strangers in their country by sharing their accommodation for
a nominal fees setup by the customer themselves.
The book also covers some of the important aspects
regarding the logistics considerations while setting up the new company. From the
Indian perspective, author has carefully probed and analyzed the major metro
cities and the advantages and disadvantages that it provides to support a new
venture. He has eloquently explained about cities like Bangalore, Mumbai,
Delhi/NCR, Hyderabad, Chennai, and Kolkata and so on. He also emphasized the 2nd
tier cities like Ahmadabad, Cochin, Surat, Pune, etc…
Author also expressed his concern regarding the government
policies that are available in promoting the innovation and startup cultures in
the country. Also, he has suggested the new entrepreneurs to reach out to
specific government bodies to avail the facilities and funding for their
startups. This includes from various fields and not only IT sector.
The author has made some good amount of research on
the standings of India on a global startup scale. India’s ranking in the yearly
patent filing category. How India is faring low compared to USA and China in
filing and procuring the patent rights for their unique designs and concepts. He
has explained the importance of obtaining the patents to inculcate the habits
of safeguarding the intellectual property rights of an individual and organizations.
The book also stresses about the need of the high
quality university requirements for our country. How a globally recognized
institutes would result in fostering a startup culture and why India is
basically lacking these kind of infrastructure. For sure, India is struggling
with old syllabus in our technical universities and is not keeping up with the
pace of the changing world. The book has a clear explanation of the importance of
higher; advanced technical education. This is the need of the hour if we want
our younger generation to compete with others globally to make a mark in the
startup initiatives and making them a success.
Overall a must read book for all those aspiring
entrepreneurs. This will give you a fair idea of how competitive this world has
become in terms of setting up new ventures. I would definitely recommend the
readers to buy this book.
My Rating:
5/5
Note: This
book was given to me by the Publishers in exchange for an unbiased review.